Process
1. Project Definition
Assessed why rebranding was necessary Set clear goals for the rebrand
2. Research
Gathered insights from stakeholders, customers, and competitors Conducted brand workshops
3. Develop Strategy
Outlined how to address the identified issues and achieve the objectives Determined the scope
4. Messaging
Refined Alchemy’s voice, tone, and messaging Refined the tagline, mission statement, and key brand messaging
5. Create
Developed new visual identity options Ensured consistency across all touchpoints
6. Monitor and Adapt
Continuously monitor feedback and metrics to gauge effectiveness Make adjustments if needed
Research / Strategy
Through extensive research and discovery we came up with a brand strategy that includes insights into the audiences, brand message, and personality that Alchemy should lean into.
Concepts
We provided two different creative directions for their consideration based on three key findings:
Alchemy was created out of need Definition of alchemy: a seemingly magical process and transformation, creation, or combination Alchemy takes pride in using fresh, locally sourced ingredients
Concept 1 — The Pathfinder
Concept 2 — The Alchemists
