Alchemy, a juice bar and café, needed some fresh thinking to reinvigorate their brand. Working in collaboration with creative interns at Ologie­­­­­—a branding and marketing agency—we delivered a comprehensive brand strategy and creative concepts.

Industry:Food & Beverage

Deliverables:Brand Strategy OutlineBranding Concepts

Collaborators:Ologie Interns

Research / Strategy

Through extensive discovery and research we came up with a brand strategy that includes insights into the audiences, brand message, and personality that Alchemy should lean into.


Based on three key findings (1. Alchemy was created based out of need; 2. The definition of alchemy is a seemingly magical process and transformation, creation, or combination; 3. Alchemy takes pride in using fresh, locally sourced ingredients) we provided two different creative directions for their consideration.

Creative Concept #1

Creative Concept #2