Alchemy, a juice bar and café, needed some fresh thinking to reinvigorate their brand. Working in collaboration with creative interns at Ologie—a branding and marketing agency—we delivered a comprehensive brand strategy and creative concepts.
Industry:Food & Beverage
Deliverables:Brand Strategy OutlineBranding Concepts
Collaborators:Ologie Interns
Research / Strategy
Through extensive discovery and research we came up with a brand strategy that includes insights into the audiences, brand message, and personality that Alchemy should lean into.
Concepts
Based on three key findings (1. Alchemy was created based out of need; 2. The definition of alchemy is a seemingly magical process and transformation, creation, or combination; 3. Alchemy takes pride in using fresh, locally sourced ingredients) we provided two different creative directions for their consideration.
Creative Concept #1
Creative Concept #2
